Following a successful first year, Zwift secured an exhibition space in the Velodrome for the London Six Day event. Zwift contacted us to discuss the backdrops to their Zwift Station. We created a sponsor board to provide a backdrop to the station, giving sponsors of the Zwift station the best possible brand coverage. We proposed Zwift use an aluminium frame and fabric print system. The versatility of the system enabled Zwift to re-use the frames at other events and easily update the fabric graphics when desired. This is the perfect scalable solution for Zwift as they take their Zwift Stations all over the globe.